Review requests may seem like a tedious and pointless exercise but they are essential to getting reviews. Let me explain why. Even as a new reviewer I get several requests for reviews everyday. Right now four or five requests isn’t a lot and by any means overwhelming. However, I am not a full time blogger or reviewer. I have a full time job, two kids and writing of my own to do. I review books to build brand awareness and help out fellow authors.
When I get a request I don’t want to do the work. I want all the information right there in the email I received. If there is additional content you think might interest a reviewer include a link; never rely on that for all your content and descriptions. If I am busy I won’t click it. If I have a lot of requests I won’t click it.
Unfortunately reviews like everything else today is a numbers game. Your request is easily lost in the crowd. Make your request stand out. Tell the reviewer (briefly) why you are a writer or why you wrote your novel, something, anything, (relevant) to grab their attention and make you stand out.
The other thing to keep in mind is to research your reviewer. Pay attention to their preferred genres so you aren’t wasting everyone’s time. If the reviewer says they will consider books outside their genre you should send reasons in your query to convince the reviewer to try your book. Unfortunately, your book is a harder sell than the others. You should also remember if a reviewer typically reviews fiction they probably aren’t your best bet for a non-fiction review unless they specifically list it in their preferences.
I face the same problems every other does. I send out requests and never hear back. Assume if you don’t the answer is either no or not yet. Be patient and wait. Search Goodreads and other internet forums for other sources but never give up. In this blog entry I have included a bad example of a request as well as a sample letter of what I send out.
Not so good:
I found your name on a book review website and am looking for feedback on my YA fantasy. You seemed to like that genre and was wondering if you would like to read it?
What I sent out:
I am an indie author requesting a review of my second book “For Their Sins”. It is a paranormal fantasy that has a slightly different twist on vampires. It is told from a first person perspective and covers the life of one 300 year old vampire. It was a fun project and a great stretch of the imagination. The ebook format is 428 pages long. It is also available in paperback and I would be happy to send it in what ever format you desire. The link to the Amazon listing for further content and cover is listed here. https://www.amazon.com/dp/B0716SVRDS The summary is below.
Alexandria Diego never wanted to be special. She was content to lay in bed with her lover forever. One decision will change everything. Suddenly, Alexandria is launched into a life of infamy, which carries a heavy burden that only she can bear. When a vicious war between her people, the Venandi, and their rivals, the Mordere, breaks out it forces Alexandria to change her tactics and be more cautious. But, when her love is captured by the enemy, Alexandria risks everything to get him back.
It does contain some mature content.
I would love for you to read it and hope that you enjoy it. Please let me know if you are interested.
I would be happy to answer questions or offer any advice I can. I haven’t been an author long and I’ve had to learn everything as I go. I would be happy for any advice that others can offer me as well.